Nothing happens unless first a dream: The story of Doodlet's

Doodlet’s®, began its journey as a Santa Fe staple back in 1955 by the original Doodlet Theo Raven.

From the moment it opened, Doodlet’s® was filled with laughter and joy, enchantment and whimsy. There were wonderful treasures from all over the world: handcrafted folk art and miniatures; nostalgic toys and candy; amusing and imaginative books and greeting cards; and endearing happiness essentials® for the home and heart. It was beloved by all.

Theo stayed at Doodlet’s® until 2010 when the torch was passed to the Young family. They carried the legacy until the end of 2024.

Now, in its 70^th year, Doodlet’s® is in the hands of Santa Fe born and raised natives Monica, Savannah, and Hailee. This mother-daughter trio is dedicated to maintaining the magic that Doodlet’s® is best known for.

Today, the laughter and joy, the enchantment and whimsy, the happiness essentials® that have always been Doodlet’s®, are still found in that little shoppe in the heart of Santa Fe, there for all to discover and delight in its wonderful treasures and share in its very special dream. Come by and see the magic for yourself!

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